ALD Automotive has reported the launch of greenfield operations in Colombia as it looks to reinforce its presence in Latin America. 

ALD operates directly in 43 countries.

Based in Bogota, the operation enables the group to take advantage of the growth potential of the full-service leasing market in Colombia.

ALD has been operating in the Latin American region for more than 10 years with an existing presence in Brazil, Mexico, Chile and Peru.

ALD along with strategic North American partner Wheels Inc also has regional coverage through targeted partnerships in Central America with Arrend Leasing, as well as in Argentina with AutoCorp.

“With the growing development in Latin America, our ambition is to provide a complete solution to our clients throughout the region,” said Kent Bjertrup, regional director of Latin America at ALD Automotive. “With over 50,000 vehicles managed in the region, this leadership presence thus allows our clients to benefit from both local market knowledge and the international service expertise of a global full-service leasing and fleet management provider to support their business growth.”For more of the latest industry news, click here.