Audi introduces new global model name structure

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Audi is introducing a new global naming strategy for engine derivatives starting this autumn to denote engine output rather than capacity in line with the move to hybrid and electric drive models.

Audi introduces new global model name structure

Audi introduces new global model name structure

Applicable to all engine types, the new structure is intended to bring a clearly defined hierarchy in each model series and will use a combination of two numbers to denote specific power output based on kilowatts (kW).

The system kicks off by using the ‘25’ sub-classification for models with 70kW (95PS) output – namely the A1 25 TFSI, in the UK and other markets where the model is offered. The classifications then increase in increments of five, for example the designation ‘30’ will appear on the rear of all models with power outputs of 81-96 kW (110-130PS), rising to the top-level ‘70’ classification for models above 400 kW (543PS).

The numerals will still appear alongside the TFSI, TDI, g-tron or e-tron designations.

The switch to the new system will kick off with the new Audi A8 this autumn, which will see the 210 kW (285PS) 3.0 TDI become the Audi A8 50 TDI while the 250 kW (340PS) 3.0 TFSI will be known as the Audi A8 55 TFSI.

The structure will then be rolled out across the model range with the exception of performance S and RS models and the Audi R8, which Audi says will retain their current names in reference to their range-topping positions.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” said Audi sales and marketing boss Dietmar Voggenreiter.

Although the move could spell confusion for both fleet and retail buyers, Matt Freeman, managing consultant at cap hpi, greeted the change, commenting: “As more brands offer an increasing number of so-called Alternative Fuel Vehicles, a system that takes account of all the options in a vehicle range is a logical move.

“It may take time for fleets and user-choosers to get used to the change, but with hybrid, plug-in and electric vehicles becoming increasingly common, this new system should allow consumers to make a clearer comparison across powertrains.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.