Audi to preview new design direction with Los Angeles concept car

By / 9 years ago / News / No Comments

The car is the first show car to be developed under the direction of new head of Audi design Marc Lichte who was appointed in February this year and is said to mark a new beginning in Audi Design, both exterior and interior.

The carmaker said that new design idiom embodies the progressive values of Audi and combines the three core competences of the brand – sportiness, lightweight design and quattro drive – adding that ‘vehicle design is becoming an even stronger expression of progressive technology’.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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