Bluemove launches car sharing service in Barcelona

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Spanish car sharing specialist Bluemove has expanded its service to Barcelona.

White car sharing vehicle with Bluemove branding

After Madrid and Seville, Bluemove has chosen Barcelona as the third launch in Spain to set up its service.

The business, which was acquired a few months across by the Europcar Group through the Ubeeqo brand, already has services running in Madrid and Seville.

In the first phase of the new scheme, Bluemove will provide 39 cars in around 20 car parks in the neighbourhoods of Eixample and Gràcia, among other districts.

The company is also considering expanding its service into new zones of the Catalonian capital.

Jorge González-Iglesias, MD of Bluemove, explained: “Barcelona is an important step to consolidate our offer in the Spanish market. Additionally, we will shortly be able to cover all the national territory with our corporate car-sharing offer.”

Fabrizio Ruggiero, Europcar Group deputy CEO sales, marketing, customers & InterRent, added: “We are happy that Bluemove is stepping up its development with this new opening in Barcelona. It allows Ubeeqo to strengthen its presence in Europe, particularly in Spain and demonstrates Europcar Group’s strategy to propose even more mobility solutions to our customers all across Europe.”

The company has also launched a marketing campaign, to support the launch, giving exclusive discounts to the first 1,000 people to sign up. The service is free to join and there are no fixed costs for customers.

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.

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