BMW and Mini sign up to car subscription scheme

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BMW Group UK has partnered with car subscription firm Drover to offer drivers access to BMW and Mini vehicles for a monthly all-in subscription payment.

The BMW Group UK partnership with Drover enables drivers to access BMW and MINI vehicles on a flexible, monthly all-in subscription basis.

The partnership with Drover enables drivers to access BMW and MINI vehicles on a flexible, monthly all-in subscription basis.

Initially aimed at private drivers but with plans to move into the corporate sector within the next year or sooner, the Drover solution enables drivers to pay a single monthly price that covers the cost of the car itself plus insurance, maintenance, servicing, taxes and breakdown cover without any long-term commitment. Users can also swap, upgrade or downgrade their car payment or cancel altogether.

Customers opting for the Minimum Commitment Subscription – from six months or longer, can also benefit from discounts and the removal of the need to pay large down payments. And drivers can even get discounted fuel at BP stations.

BMW Group is the first OEM on the scheme and joins partners including Europcar, Avis and Hertz. BMW Group models available on the scheme include the Mini Hatch and Countryman as well as the 1, 2, 3, 4 and 5 series and the BMW i3 and X3. Vehicles remain owned by BMW.

Chris Brownridge, sales director at BMW Group UK, said: “New, creative solutions allow the chance for car buyers to experience BMW or MINI ownership for as long or as little as they require. BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform. Through its new subscription model we are able to provide an even wider range of ways to access BMW and MINI vehicles for retail buyers to suit their changing requirements.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.