BMW takes full control of DriveNow

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BMW Group has taken the remaining shares in car sharing firm DriveNow, which now becomes a wholly owned subsidiary of the group.

Research has shown that one DriveNow vehicle replaces at least three private cars.

Research has shown that one DriveNow vehicle replaces at least three private cars.

The shares were acquired from rental firm Sixt SE after approval from antitrust authorities in Germany and Austria.

DriveNow was founded in 2011 as a joint venture between the two firms and operates in 13 European cities including London, using a fleet of BMW and MINI vehicles. In total, around 6,000 vehicles are in operation including BMW i3 electric models in all locations – according to the firm, research has shown that one DriveNow vehicle replaces at least three private cars.

Following the acquisition of the Sixt stake, the DriveNow management now consists of CFO Markus Raich and CEO Sebastian Hofelich as managing director as former incumbent Nico Gabriel returns to Sixt.

Hofelich commented: “The decision of the BMW Group to take over the Sixt stake will turn us into a wholly owned subsidiary, as a clear commitment to DriveNow and a strong affirmation of our work to date. The BMW Group views carsharing as an essential component in the mobility of tomorrow, and looks forward to shaping our future with our parent company.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.