Dubbed ‘OneWay’, the offer is being run in France and Italy for €1 as well as the UK for £1 and will be rolled out soon in other European countries in which the group operates.

Europcar said the offer has been introduced in line with company’s requirement to get cars to its locations around the country to meet customer demand. With this offer, Europcar optimises its car movements and provides its customers with a mobility solution for just €1.

“OneWay is a perfect illustration of Europcar’s innovation DNA and strategy aimed at tomorrow’s mobility concerns. We are now glad to be offering OneWay in response to the expectations of a younger clientele looking for flexibility and competitive pricing, but appreciative of Europcar’s service standards. In addition, OneWay is an opportunity for us to move cars around optimally,” said Fabrizio Ruggiero, head of mobility and member of the management board of Europcar.