Ford appoints inaugural director of smart mobility in Europe

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Ford has named Sarah-Jayne Williams as its first director for Smart Mobility in Europe.

Sarah-Jayne Williams - Ford

Sarah-Jayne Williams, Ford’s director for Smart Mobility in Europe.

Effective from September, Ms Williams will focus on future mobility solutions for Europe, and will work out of the new Ford Smart Mobility Innovation Office in London. The role will see her work with work closely with European city planners, public transport agencies and communities to create new solutions.

This autumn will see Ford work with London-based fleets to trial 20 new Transit PHEVs prior to the vehicle going into production in 2019 while the carmaker is also looking into shared services such as ridesharing.

Ms Williams brings 14 years’ experience at global business consulting firm BearingPoint, where she was a partner in the automotive team and led the Connected Car Centre of Excellence. Her background includes working with OEMs and automotive leasing providers to design and deliver new business models, digital strategies and connected car services.

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.