Microlise has appointed former TomTom executive Luke Olsen as its new director of sales for Asia Pacific. 

Luke Olsen, director of sales for Asia Pacific at Microlise

The telematics giant has reported a number of new contracts in the region, including deployment by one of Australia’s largest supermarket fleets, underlining its commitment to expansion in APAC.

Olsen has spent more than 15 years working in the telematics and technology industry across Australia and New Zealand, including his most recent role as head of business development for Australia and New Zealand for TomTom, where he was also responsible for developing key partner ecosystems with leading original equipment manufacturers (OEM), systems integrators and value-added re-sellers to the transport and logistics sector.

He also spent more than five years at Teletrac Navman in various roles in Australia, and was a company director and founding member for automotive accessory and installation firm Carline in New Zealand and its subsidiary online store.

Nadeem Raza, Microlise chief executive officer, commented: “Microlise has a clear commitment and investment in growing our presence in the APAC market, including in bringing the right people into the team to support our growing customer base in the region.

“Luke has a proven track record in building high-performing sales channels and businesses from start-up, having built highly successful channel to market models for two of the largest global players in the market over the last 10 years. We’re very excited to have him on board and looking forward to the contribution he will make to our business expansion plans,” he added.

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