German true fleet market scores highly in April
April saw the highest growth rate for the German true fleet sector since May 2017 as the overall passenger car market also saw strong growth.
Latest analysis by Mario Zagar at Dataforce shows the total market rose 8.0% last month compared to April 2017, reaching around 314,000 registrations. Both the true fleet (+13.2%) and private market (+19.4%) saw double-digit growth rates, which for the fleet channel equated to the highest percentage growth since May 2017, helping to generate a surplus of 4.1% for January-April. Although the volume of self-registrations on dealerships and car manufacturers dipped, while the Rent-a-Car volume dropped significantly (‑1.8% and -7.9% respectively) in April, the total volume in the German True Fleet Market for the first four months of the year is the highest ever, bringing a real possibility that 2018 will be yet another record year.
Within the true fleet top 10 table, a total of nine brands managed to increase their registrations by at least 10% over last year’s April. Only Toyota (ninth) and SEAT (tenth) swapped their positions. Toyota’s rise was driven by a 74.8% increase and April became the first month in which more than 2,000 Toyotas have been registered as company cars in Germany. Meanwhile its market share of 2.8% has only been surpassed once previously (September 2007). Alongside the CH-R, the biggest growth by absolute volume was scored by Yaris and Aygo while the Proace exactly doubled its registrations.
Outside the top 10, Volvo saw strong growth with a +48.8% rise, pushing it into rank 11 from 14, overtaking Peugeot, Fiat and Hyundai. Growth was driven by the brand-new XC40, the XC60 and the XC90 with some additional support from the V90. Two out of three true fleet Volvo registrations in April were for SUVs.
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