Jean-Roch Piat named divisional CEO Europe at BCA

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BCA has appointed Jean-Roch Piat as divisional CEO Europe with overall responsibility for the firm’s European business.

Jean-Roch Piat, divisional CEO Europe at BCA

Jean-Roch Piat, divisional CEO Europe at BCA

Mr Piat started his career as a consultant with Bain & Company in Germany, and then moved to turnaround assignments in the automotive sector, with Mazda in Switzerland and Summit Motors in France.

He joined BCA in 2007, initially to conduct the turnaround of the French operations, which grew five-fold and then turned into a blueprint for the other European markets. He then moved on to lead more markets in Southern and Northern Europe. Since 2016, he has held the position of COO Europe.

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.