Kia Motors Europe to drive used car operations with Indicata

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Kia Motors Europe is to use the Indicata used vehicle intelligence platform to support growth plans for its used vehicle operations.

Kia Motors Europe

Kia Motors Europe to drive used car operations with Indicata

The web-based platform monitors all used cars currently for sale in a market by collecting and analysing live used car market data in real-time from online sources such as classified websites, OEM websites, dealer websites and used car retailer websites. As it result, it provides carmakers with strategic guidance to improve operational efficiencies in their used vehicle operations.

“We compared a range of solutions providers,” said Michael Cole, chief operating oficer of Kia Motors Europe. “Indicata stood out for the detailed business intelligence and analytics it provides. Their solution allows us to receive excellent operational analysis and reports, which can help the efficiency of our used car operations.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.