New report shows value of Korean brands to European economy

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The report reveals that 253,000 people owe their jobs to the presence of the Korean carmakers and including customs duties, sales and income taxes they contribute almost €1.7bn in revenue to European governments.

With factories in the Czech Republic and Slovakia, Hyundai and Kia purchase supplies worth €3.4bn from European businesses.

The report also shows how the South Korean brands are the fastest growing in Europe. Despite a market fall of nearly 8% in the region in 2012, the car companies grew their sales, with Hyundai up 9.4% while Kia grew 15.% over 2011

Success has been driven by significant investments and some attractive cars. As well as the factories, design, R&D and sales and marketing headquarters are in Germany.

Hyundai opened its plant in Nošovice, Czech Republic, which has an annual production capacity of 300,000 units, in 2008, following an investment of over €1bn. Kia's Žilina plant in Slovakia was completed in 2007.

Investment by the Koreans has been instrumental in making the Czech Republic and Slovakia the world's top two producers of cars per capita and 55% of Hyundai and Kia cars sold in the EU are produced locally in the two plants.

As well as the existing facilities, construction of a new vehicle test centre at the Nürburgring race track in Germany was announced in January with a further investment of €5.5m.

Allan Rushforth, vice-president and chief operating officer at Hyundai Motor Europe, said: ‘We've built a business that can grow sustainably, bringing benefits to the European economy and to all those associated with Hyundai.

‘In 2013 we aim to consolidate our position and strengthen the fundamentals of our business through qualitative growth – enhancing Hyundai's brand image, increasing customer satisfaction and maintaining our 3.5% market share.

‘We consider Hyundai to be a committed European carmaker, here for the long term. It's a region of strategic importance for Hyundai that will see further investment and focus.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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