Opel concept to redefine brand

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Opel/Vauxhall has teased a new concept that will embody its core values going forward as part of its integration into the PSA Group.

The concept previews Opel/Vauxhall’s next-gen design language

The concept previews Opel/Vauxhall’s next-gen design language

Said to use a ‘bold and pure’ design that will revive cues from the GT Concept at the 2016 Geneva Motor Show, the new model sits in line with moves to redefine the brand as part of the PACE! turnaround plans revealed eight months ago, exactly 100 days after PSA’s acquisition of the carmaker closed.

A key element will be the ‘compass’ line on the front end, along with a new daytime running light signature.

Mark Adams, Opel/Vauxhall’s vice president design, said: “Strong proportions, simple but sculptural surfaces, bold graphics, and rare but extremely well executed details – the 2018 Brand Concept we are preparing continues to develop the principles we explored with the GT Concept.

“There is a clear continuity and consistency in the way we express Opel’s values. However, we have taken several steps forward and are now setting the structure for the future face of Opel. This will be articulated around what we call the Opel Compass.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.