SUV demand drives Spanish true fleet market

By / 2 months ago / News / No Comments

The Spanish car market continues to see strong growth in 2018, recording its fourth month of growth.

Volkswagen's T-Roc helped drive the brand into the top true fleet spot

Volkswagen’s T-Roc helped drive the brand into the top true fleet spot

Latest analysis by Dataforce shows total Spanish registrations were up 12.4% last month to almost 119,000 units. Private and true fleets registrations rose by 20.1% and 19.1% respectively while special channels remained static at just under 40,000 units.

Within the true fleet brand league table, eight out of the top 10 recorded double-digit growth rates. Volkswagen regained the lead from Renault, helped by strong performances of Polo, Tiguan and additional contributions from the all-new T-Roc, while Peugeot stayed in third position.

Audi jumped from eighth to fourth place, with true fleet registrations up 35.2% – the highest percentage growth in the top 10 and mainly fuelled by Q3 and Q5. Toyota stayed fifth with 23.2% growth, strongly supported by the Prius Plus, which more than doubled its volume over April 2017, driven by keen take-up for taxi use.

Mercedes came in sixth, followed by BMW (the only brand to suffer a drop compared to last year’s April), Seat and Opel while Nissan completed the top 10. Elsewhere in the league table, Fiat (rank number 13, +100.3%) and Kia (rank number 15, +72.3%) saw stellar growth rates.

Analysis by Dataforce’s Michael Gergen also showed that the SUV segment continues to grow, now taking a record 40.6% share of the Spanish True Fleet Market. Demand is spread evenly across the country, not just in the regions close to the Pyrenees (such as Gerona or Huesca) where take-up accounts for around 50%, but also in metropolitan areas such as Barcelona, Valencia and Sevilla with a share from 41% to 45% and 38% for Madrid.

Looking at fuel type performance, the diesel decline seems to have eventually stopped. Diesel registrations accounted for 63.2% of April’s fleet registrations, reaching a market share that actually stood slightly higher than both in February (62.3%) and March (62.4%) 2018.

The dual-fuel market accounted for 1.9% of the market, marking its second highest share ever and the best in terms of volume in the Spanish true fleet market up to now.

For more of the latest industry news, click here.

Related Post

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.