Volvo has provided its global fleet customers with the chance to interactively exploring the new S90 and its technologies in 3D.

The HoloLens technology enables users to understand how Volvo’s recent safety innovations work and also provide an insight into its new powertrains and connected services

Nearly 100 fleet and leasing companies were provided with the exclusive experience at a recent conference in Barcelona, using Microsoft’s HoloLens ‘mixed reality’ technology. The wearable computer mixes holograms into the physical world to reveal features customers would normally be unable to see.

Volvo Cars is one of the first 10 companies – and currently the only automotive company – working with Microsoft HoloLens globally.

The technology, part of Volvo’s ongoing joint developments with Microsoft over next-generation automotive technologies, enables users to see different aspects of the interior and exterior or even go under the bonnet for a new perspective of the safety features on offer.

“As Volvo heralds a new era in innovation with its new 90 series, the HoloLens experience seamlessly creates an interactive and exciting way for drivers to explore our cars and our brand in the future,” explained John Wallace, director, global fleet and global major accounts, Volvo Car Corporation.

“Its human-centric design puts people at the centre of the Volvo experience and will enable the brand to create a more direct relationship with our customers. Fleet companies responded very positively to our one-to-one HoloLens demonstrations in Barcelona, with visitors saying it gave them a fantastic insight into all aspects of our brand, while differentiating ourselves from our competitors,” Wallace added.