ABAX partners with Dutch football club Ajax
The firm will be a new official supplier for Ajax, a former winner of the UEFA Champions League, until 30 June 2019.
The agreement was signed prior to Ajax’s UEFA Europa League game against Molde FK.
ABAX entered the Dutch market in June 2015 by acquiring the company Trevler. The new deal with Ajax coincided with the opening of ABAX’s new office in the Netherlands.
ABAX Netherlands chief executive, Martijn Zewald said: “It is an honour to have the names ABAX and Ajax joined together.
“Ajax is an iconic club with a rich European history that has celebrated some great successes over the years.
“The club always aims for victory and ABAX shares this mentality. We have a very clear vision and outlook for success in our industry.
“We do this by having passionate people, smart technologies and quality products. It is our goal not only to become the market leader in the Netherlands, but also to then remain at the top.”
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