ALD Automotive has been given an insight into a number of ideas on how to enhance the driving experience through its Driver Experience Challenge.

Launched last September, the online event gathered together almost 1,000 participants, students from around the world, as well as ALD Automotive and Societe Generale staff.

After several selection phases, six finalist projects were selected. The finalist teams were awarded their prizes during a ceremony held on 12 January in the Societe Generale towers.

Among these projects, several ideas such as new reservation, personalisation or assistance tools, stood out. Other projects helped identify new clients needs, for example personalised services when returning the vehicle at the end of the leasing contract or a maintenance optimisation tool.

ALD added: “By bringing together professionals and students from different countries, cultures and perceptions to discuss the key theme of what the driving experience should be, in a world where the connected car offers drivers a multitude of new services, this challenge contributes to reinforcing ALD Automotive’s capacity to offer innovative services on the long-term leasing market.”