ALD partners with Corporate Benefits to offer employee car schemes

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ALD Automotive is teaming up with Corporate Benefits, a specialist in employee benefit programmes, to provide operational leasing services for employees in Europe.

Corporate Benefits will make ALD’s employee car schemes available in Austria, Belgium, Germany, Italy and the Netherlands

Corporate Benefits delivers exclusive employee offers using local web-based portals, and the tie-up with ALD will enable it to expand its range of offers further.

Under the move, Corporate Benefits will make ALD’s employee car schemes available in Austria, Belgium, Germany, Italy and the Netherlands.

These enable employers to offer the benefits of a company car to their entire employee base, helping to boost employee recruitment and retention, but limiting the company’s involvement in implementation and implication in the contractual process.

The full service leasing packages can also be supplied at near-zero cost for the business while enabling employees to benefit from discounted rates or special promotional offers on a range of brand-new and used vehicle models.

The packages include maintenance, tyre cover, breakdown assistance, insurance and vehicle registration and are available with flexible durations and mileage. The lease is managed by ALD Automotive for the duration of the contract.

ALD Automotive is the first mobility provider of operational leasing services to be selected by Corporate Benefits and was chosen for its platforms and European coverage.

Patrick Ellenberger, CEO of Corporate Benefits, said: “ALD Automotive’s ‘employee car schemes’ enable us to expand our employee discount programmes, adding leasing services to the already wide range of offers we provide to companies. This cooperation aligns with our commitment to supplying employee discounts in Europe and constantly minimising the workload of companies and suppliers.”

The move supports ALD’s plans to extend its customer base, in particular for private leasing. The business currently provides operational leasing services to private individuals in 23 countries across Europe, representing 165,000 vehicles as of 30 September 2021.

Annie Pin, chief commercial officer at ALD Automotive, added: “One of the key drivers of leasing for private individuals is to provide offers in line with their expectations and flexibility, simplicity and digitalisation are essential components to make this successful. This new cooperation leverages our leading position in the private lease segment for operational leasing in Europe and supports our strategic development plan, Move 2025, which aims to extend the reach of our mobility solutions and further expand our customer base.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.