Since its launch, the product has attracted more than 8,000 registered users and over 4 million kilometres driven. It has also been recognised with a number of awards, including at the most recent Urban Mobility 3.0 event in London, where Alphabet was awarded Company of the Year 2014 for the solution.

Now the firm is rolling out the scheme in new markets, saying that Italy will be the next launch location with additional countries to follow soon.

Carsten Kwirandt, head of marketing and business development at Alphabet International, said: ‘Corporate car sharing is becoming more and more attractive throughout Europe. AlphaCity has been on the market since 2010, which means that more than 3 years of experience have flown into it. Our customers tell us constantly that flexible and individual products like AlphaCity are exactly what they need today to meet their increasingly diverse mobility needs.’