Alphabet expands into New Zealand and Australia under SG Fleet deal

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Alphabet International is now able to offer leasing products and services to customers in the Australasian market under a new tie-up with SG Fleet.

The collaboration with SG Fleet increases Alphabet’s global presence to reach 31 countries worldwide

The collaboration sees SG Fleet join Alphabet’s OneNet network of partners, offering full operational leasing products and add-on services, including fuel cards, replacement vehicles, roadside assistance and insurance.

The deal increases Alphabet’s global presence to a total of 31 countries worldwide.

Susanne Loser, head of international sales at Alphabet International, said: “Entering into a partnership with SG Fleet will really help strengthen our presence in Australia and New Zealand, by being able to provide our services in even more markets. We are all excited to see what we can accomplish with SG Fleet.”

Robbie Blau, chief executive officer of SG Fleet, added: “We are excited to be joining Alphabet’s network of partners, helping to provide services to their customers in both Australia and New Zealand. We look forward to a fruitful partnership with Alphabet, who continue to position themselves as experts in mobility.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.