Alphabet launches in China

By / 8 years ago / News / No Comments

Alphabet has expanded into China, launching a range of financial leasing and business mobility solutions.

alphabet

Alphabet will operate in China as a part of Herald International Financial Leasing Co Ltd (HIL).

The leasing giant will operate in China as a part of Herald International Financial Leasing Co Ltd (HIL) which is also a division of BMW Group, enabling compliance with local business regulations. HIL has been in the Chinese market since 2009, specialising in leasing solutions for commercial vehicles across China.

Ivy Wong, CEO of Herald International Financial Leasing Co Ltd, added: By leveraging HILs extensive network resource and strength in the auto leasing industry, we will integrate Alphabets extensive experience and innovation to provide tailor-made business mobility solutions, from A to Z, to match enterprises business mobility needs in China too.

Alphabets move into China will particularly benefit global fleets with operations in China, enabling them to make use of Alphabets services in the Far East too.

Norbert van den Eijnden, CEO of Alphabet International, said: Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient business mobility solutions find the right partner in Alphabet. We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward Chinas business mobility solution industry.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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