Andy Page, formerly of Volvo Financial Services, has joined Sofico Services UK to head up its sales and marketing function.

Andy Page, head of sales and marketing at Sofico Services UK

Reporting to Sofico Services UK country head Roger Smith, Page is responsible for promoting, building and expanding the Sofico Services UK brand and for helping develop its UK sales opportunities.

He brings a 33-year career in both regulated and unregulated asset financing and related services. Most recently he was senior territory manager for Volvo Financial Services, responsible for the business development of a number of captive commercial vehicle dealers and has huge experience in the truck, bus and coach markets. Previous positions included commercial asset finance roles at Lloyds TSB Asset Finance and Roy Scot Trust.

Commenting on his new role, Page said: “I see my new role as helping build the brand in the UK as it has been something of an unseen champion. But with Miles we have an outstanding product that is completely customisable, almost endlessly scalable and can deliver out of the box proven functionality for fleet and retail financing.

“In addition, it brings the ability to deliver the latest innovations in our sector such as subscription services, car sharing and multi mobility offers – ideal for the post-Covid business environment that we are currently experiencing and enabling our customers to meet the market’s rapidly evolving needs.”

His appointment at Sofico comes four years after the firm set up a new regional office in the UK to better service the growing numbers of local customers, in line with a new local office approach.

In that time, it has doubled the number of employees and office space to cope with a growing number of Miles Enterprise implementations, including manufacturer captive and independent leasing companies.

“Sofico is a very inclusive company with an open philosophy and approach which has been very refreshing. And we are able to pool expertise from different offices in different parts of the world to the benefit of the local market. I’ve been thrown in at the deep end and have already been involved in several implementations and RFIs – as the saying goes ‘watch this space!’” Page added.