European telematics specialist Astrata Europe BV has rebranded as AddSecure.

The rebranding marks a milestone in AddSecure’s growth strategy

The new name and brand follows its acquisition by AddSecure, a leading European provider of secure IoT connectivity and end-to-end solutions, in June 2024.

Aligning under the same name and branding will enhance the market offering and reinforce AddSecure’s position as a leading provider of fleet management, transport management and video telematics solutions in Europe.

The two companies have now consolidated their transport and logistics solutions, giving customers across Europe a broader product portfolio, combined expertise and enhanced operational excellence, while maintaining service and quality.

By aligning the resources, AddSecure aims to provide an even more comprehensive range of solutions.

Claes Ödman, president of smart transport at AddSecure, said the rebranding marks a milestone in AddSecure’s growth strategy and reaffirms the company’s foothold in the transport and logistics industry.

He added: “This strategic move allows us to leverage the strengths of both companies and provide our customers with an even more comprehensive and advanced suite of fleet management solutions. We remain committed to delivering the highest level of service and quality to our valued customers across Europe.”