The car is the first show car to be developed under the direction of new head of Audi design Marc Lichte who was appointed in February this year and is said to mark a new beginning in Audi Design, both exterior and interior.

The carmaker said that new design idiom embodies the progressive values of Audi and combines the three core competences of the brand – sportiness, lightweight design and quattro drive – adding that ‘vehicle design is becoming an even stronger expression of progressive technology’.