Troy joins Avis Budget Group on 26 November 2012 from Kimberly-Clark where he held a series of Commercial and General Management roles including Vice-President of Family Care for Europe. With a proven track record of driving profitable growth across a number of global brands, Troy’s experience leading global brand strategy across multiple channels, including e-commerce and social media, will support Avis Budget in its regional ambitions.

Larry De Shon, president, EMEA, Avis Budget Group, added: 'We are delighted that Troy will be joining the EMEA team.  His experience is very well aligned with our commercial strategy and his energy and commitment will provide the momentum we need to push forward our ambitious plans.'

Commenting on his appointment, Troy said: 'I have always admired the Avis and Budget brands and I am delighted to be joining the business at such an important and exciting time in its history.  There is a very talented leadership team in place in EMEA and I am looking forward to working together with them to shape the company’s future direction.'