bynxFLEET replaced an incumbent system, in place for ten years, that wasn’t integrated with any other elements of the business or financial and operational aspects.

Brian Tobin, financial accountant/director of AVIS Fleet Services, explained: ‘We were losing out to larger competitors in tenders because of the limitations of our technology. The market in Ireland has become far more competitive. There is less business to be had and motoring costs have soared.

‘We’ve put ourselves at the forefront of finding ways to reduce the costs and risks associated with vehicle ownership but our technology was letting us down.’

bynxFLEET offers a single, unified solution for day-to-day operations. It consists of a database engine, financial reporting platform and suite of modules and applications covering all elements of the business of fleet operation and vehicle leasing.

A staged approach has been applied to implementation. Firstly, all details – new prices and supporting information about AVIS’s entire fleet (including over 150 different models) – have been entered into the system, along with driver, customer and contract details. This was all done to ensure data accuracy. Then the financial management and reporting was set up. The next stage is to go online.

Tobin added: ‘The new system is enabling us to be more agile and competitive. We are not limited by a lack of functionality and that means we can tender more zealously for high value business that will keep our company healthy, enable us to grow and take on more staff.’

 Gary Jefferies, sales and marketing director at Bynx, commented: 'We were impressed with AVIS’s focus on customer service and the value they place in their people, their customers and providing excellent service.'