BlaBlaCar acquires urban carpooling company Less
French car sharing firm BlaBlaCar has acquired urban carpooling company Less for an undisclosed amount.
Founded 18 months ago, Less has developed a real-time urban carpooling app, which was launched in beta in December 2017.
The acquisition comes a year after BlaBlaCar launched its own BlaBlaLines carpooling, which has now been rolled out across France. BlaBlaCar also launched a new algorithm at the start of the year that will automatically propose possible rendezvous points on vehicle routes.
The deal will see the Less team join BlaBlaCar in full, bringing together a broad range of specialist experience, from app creation and distribution, to big data analytics & in-car embedded systems.
Florent Boutellier, co-founder of Less, said: “Joining forces with BlaBlaCar is a fantastic opportunity for the team to innovate within the mobility sector, with immediate impact and on a largescale.”