Bridgestone has confirmed all its newly engineered tyres will be ‘EV-ready’ across its entire product portfolio in the future – supporting the shift to electric.

Enabled by its Enliten tyre technology platform, the company is manufacturing every future product to meet both general performance demands and the specific requirements of electric vehicles. These include improving energy efficiency, maximising battery range, and accommodating the increased weight and torque of EVs.

A number of Bridgestone’s tyres are already ‘EV-ready’, including the Turanza 6 and Turanza All Season 6, designed for hybrids and fully electric cars alongside internal combustion engines and helping to optimise their performance.

Bridgestone says tyres in its portfolio now fit on all of the world’s top 10 most popular EVs. Other products such as the Duravis Van in the commercial sector also use the Enliten tyre technology platform.

Bridgestone EMIA doesn’t develop EV-specific tyres for the replacement market – its EV-ready tyres meet both general performance demands and the specific requirements of electric vehicles to enable an accessible switch to electric mobility.

Bridgestone’s north region vice president Andrea Manenti said: “Our EV-ready strategy creates a single product focus. For our customers, our approach simplifies their inventory management and cuts overhead costs. For the road users who depend on Bridgestone tyres, it empowers them to choose a tyre for its unique selling point, regardless of whether or not their vehicle is electric or ICE.

“And for Bridgestone, our EV-ready strategy creates a faster time to market, enabling us to react to real-world needs with greater speed and a wider product portfolio.”