Bridgestone EMEA is making a number of senior leadership changes as it moves into new sectors, including fleet and mobility solutions, and looks to strengthen its supply chain.

Bridgestone EMEA is looking to transform from a tyre producer into a mobility solutions leader

Announced just months after the firm closed its acquisition of TomTom Telematics, the changes see Laurent Dartoux, currently chief strategy and marketing officer at Bridgestone EMEA and corporate officer of Bridgestone Corporation, take on the position of Bridgestone EMEA’s chief operating officer alongside his CSMO role.

Laurent Dartoux will assume responsibility for Manufacturing Operations, Logistics and Supply Chain Management, and Procurement, to further accelerate the company’s core operations strategy; this is in addition to retaining some of his current responsibilities including brands marketing, corporate communications, and solutions & strategy, as well as TomTom Telematics, mergers & acquisitions, and CSR.

Emilio Tiberio, recently appointed as chief technology officer of Bridgestone EMEA and corporate officer of Bridgestone Corporation, will take responsibility for both quality and environment health & safety, as well as regulatory and public affairs. He will also take charge of Bridgestone’s System Engineering department, a new unit created to further strengthen collaboration between R&D and Manufacturing.

Astrid Rahn, chief financial officer of BSEMEA, will assume responsibility for IT, managing the balance of IT investments between the core infrastructure and the needs triggered by Bridgestone EMEA’s digital journey.

Riccardo Cichi, chief sales officer of BSEMEA, will further strengthen his commercial and consumer organisation by integrating the consumer and commercial product planning into the CSO function for an even stronger roadmap based on the customer and market needs.

The changes accompany Bridgestone Corporation’s recent senior leadership announcements, which see Paolo Ferrari, executive vice president and executive officer of Bridgestone Corporation, CEO and president of Bridgestone EMEA and chairman of the Board for Bridgestone Americas, take on the additional responsibility of G-chief digital strategic officer.

Paolo Ferrari said: “The world of mobility is changing rapidly driven by trends such as urbanisation, climate change and digitisation and we are transforming rapidly as a result. I am confident that these changes to our BSEMEA leadership will help accelerate our transformation journey from a premium tyre manufacturer to a leader in mobility solutions and help us integrate our operations into this journey.”