Bridgestone said the acquisition would increase its direct access to end-users in France, one of its core European markets, and would expand its network to more than 800 retail outlets.

Eduardo Minardi, executive chairman and CEO of Bridgestone EMEA, said: “We consider Speedy to be a strong strategic fit, with a premium customer mix, extended geographical coverage and a focus on service quality. Furthermore, Speedy has a strong brand recognition and an innovative mindset.”

A service network extension of this nature also provides Bridgestone with a unique opportunity to gain a better understanding of end-users, which is essential to continue building a leading position. 

Speedy’s CEO, Jacques Le Foll, added: “Teaming up with the world’s number 1 player of the tyre industry is excellent news for Speedy, its suppliers, franchisees and its customers. The association with Bridgestone will provide us support to ensure Speedy’s development while ensuring continuity on our strategic principles: quality, customer service, innovation and pioneer spirit. Consequently, this is a win-win situation for both key players and we look forward to working towards the next phase of Speedy’s future development and growth.”

The finalisation of the acquisition is subject to approval by the regulatory authorities.