Bridgestone will return to Las Vegas for the Consumer Electronics Show (CES) on 9-12 January 2024 to showcase its latest products and mobility solutions for the commercial segment.

The company’s booth will reveal a portfolio of tyre products, services and solutions, known as Bridgestone Fleet Care

The event will see Bridgestone present an end-to-end customer experience aimed at enhancing sustainability, efficiency, safety and productivity for fleets of all sizes.

The company’s booth will reveal a portfolio of tyre products, services and solutions, known as Bridgestone Fleet Care, which together create value for commercial fleets.

Its customisable solutions include fleet management tools that deliver data and insights to help commercial fleets improve sustainability and efficiency while maximising safety and productivity. These solutions include GPS tracking, video telematics, driver behaviour management, accident reduction solutions, route optimisation and asset utilisation tools.

Meanwhile, Bridgestone’s tyre monitoring and asset management solutions are advancing how data can be used to inform and optimise daily operation for fleets. By making tyres “smarter” through real-time tyre monitoring, these solutions are designed to help operators  reduce tyre costs, increase productivity and improve safety.

In addition, the company will join strategic partners Kodiak, Penske and Truckers Against Trafficking (TAT) for discussions surrounding challenges and opportunities that impact both fleets and society at-large, which will also be live-streamed for those not in attendance.

Bridgestone will be on display in Booth 4465 in West Hall at the Las Vegas Convention Center. Media days take place on 7-8 January before the show opens to the public on 9-12 January 2024.