Caribbean vehicle rental firm looks to introduce UK operating best practice

By / 9 years ago / News / No Comments

Among a raft of best practice recommendations to the company are a string of measures that, if adopted, would introduce UK best practices to the Caribbean. 

Launched more than 30 years ago, Drive-A-Matic Car Rentals has expanded to boast the largest fleet on the island with more than 300 vehicles ranging from small cars and off-roaders to convertibles and executive models. 

The root and branch review of the business by Fleet Managers’ Friend analysed vehicle procurement, in-life operations including age and utilisation and disposal routes – the three key principles on which all fleet operations are based. 

Additionally, it focused on the company’s vehicle maintenance policy and procedures – it runs its own workshops; customer relations including call centre, online and in-person bookings; and future business opportunities such as the introduction of electric vehicles, the potential for vehicle retail sales and the fitment of on-board cameras. 

Key to the savings is the adoption by the company of long-established best practice initiatives from the mature UK fleet market, notably basing vehicle acquisition on whole life costs. 

The rental company’s current operating model does not allow for the implementation of whole life costs, but Paul Holmes, who launched Fleet Managers’ Friend in 2014, said: “The use of whole-life costs is the most commonly used method for vehicle acquisition, use and sale in the majority of fleet operations around the world. Whole life cost modelling can be used for direct purchase and lease/contract hire methods of acquisition if required. 

“As a result of our work we have recommended the use of whole-life costs should be applied to all vehicle purchases across the business.” 

The rental company is also planning to introduce a more robust workshop operation, notably focused on better spare parts management and improved vehicle downtime management with the added benefit of improving car and van utilisation – once again a bedrock of workshop management by UK fleets. 

Finally, and once again adopting UK best practice, Drive-A-Matic Car Rentals will seek to maximise its end-of-fleet life vehicle disposal routes to market by potentially introducing direct sales to the public. 

Aldo Ho-Kong-King, managing director, Drive-A-Matic Car Rentals, said: “Paul’s insight into fleet management has been both refreshing and enlightening. His vast fleet industry experience from top level management to baseline working knowledge has been a huge assistance in tailoring recommendations suited specifically to our company’s needs. 

“Of particular interest have been workshop management programmes as well as the whole life cost models both of which will drive efficiencies within our expanding business.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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