Carmakers show strong growth in latest Interbrand Best Global Brands report

By / 11 years ago / News / No Comments

The research is run by the brand consultancy on an annual basis, identifying and examining the top 100 most valuable global brands.

This year’s report saw Toyota selected as the top ranking brand within the automotive sector for the second consecutive year, coming in position 10 again, with a 17% rise in its brand value.

Interbrand noted that the Japanese automaker also topped its 2013 Best Global Green Brands ranking and continues to demonstrate strength in driving customers to dealerships.

It commented: ‘While Toyota suffered a number of setbacks this year (including a boycott in China and its largest single recall ever), it quickly recovered and went on to reclaim its global sales leadership position—a testament to the automaker’s resilience, leadership position, and enduring appeal.’

Other automotive brands that experienced strong growth in terms of brand value were Porsche and Nissan. Porsche came in position 64, up from 72 last year, and increased its brand value by 26%. Meanwhile, Nissan, in position 65, up from 73 last year, increased its brand value by 25%.

In addition the 2013 report saw a new entry from Chevrolet, which came in 89th place.

Interbrand said: ‘Under the leadership of Global CMO Tim Mahoney and SVP/Global Head Alan Batey, Chevrolet has aligned its engineering, design, and retail operations behind a single vision and communications platform: “Find New Roads.” While the brand has gained momentum in the US market, Chevrolet is using this vision and communications platform to drive sales in markets such as China, India, and Thailand. If Chevrolet continues to successfully tailor its vehicles to meet local and global requirements, the brand will succeed in creating customers for life.’

Other carmakers listed comprised Mercedes-Benz (ranked 11th again, +6%), BMW (ranked 12th again, +10%), Honda (in position 20, up from 21 last, +7%), Volkswagen (position 34, up from 39 last year, +20%), Ford (position 42, up from 45, +15%), Hyundai (position 43 from 53 last year, +20%), Audi (position 51, up from 55, +8%), Kia (ranked 83rd, up from 87 last year, +15%), and Ferrari (position 98, up from 99, +6%).

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