In this newly-created position, he will be responsible for overall company sales strategy and management of the Chevin suite of fleet management software products and services in the UK and Middle East.

Gladding has worked in sales for more than three decades, spending the last 20 managing teams as a senior sales leader, predominately in telecoms, IT and software. His most recent role was selling SAAS solutions into both the enterprise and SME markets.

He said: ‘My approach to sales is to create an environment where customers feel that they are getting the best out of systems, and I am looking forward to working with new and existing Chevin customers to help them manage their fleets effectively.’ 

Managing director Ashley Sowerby added: ‘David has an extensive sales background and is highly experienced, and we are sure that we prove to be a major asset to Chevin.’