Chinese EV brand HiPhi confirms arrival in Europe

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Chinese electric car brand HiPhi has confirmed plans to start selling cars in Europe towards the end of 2023, with the UK to follow later.

HiPhi X, HiPhi Y and HiPhi Z at the Shanghai motor show

The brand, owned by Human Horizons, will imminently open orders for both the HiPhi X SUV and the Z saloon in Europe, both of which will deliver over 600km (373 miles) of range. These will be followed by the HiPhi Y midsize SUV shown this week at the Shanghai motor show.

First to arrive will be the HiPhi X, which is claimed to be the best-selling luxury EV in China and has already received European Union Individual Vehicle Approval.

Its powertrain combines 295hp dual motors front and rear, enabling 0-62mph (100km/h) in 3.9 seconds. A 97kWh battery pack provides a range of 650km (404 miles) in the Extended Range versions under China Light-Duty Vehicle Test Cycle (CLTC) conditions. Key technologies include PML programmable headlights able to project images or even movies and an intelligent automatic door system.

It will be available in four- and six-seat configurations, including a smart refrigerator, 8-inch rear high-definition touchscreens and fully adjustable executive airline-style seats.

It will be followed by the HiPhi Z saloon, which is capable of accelerating from 0-62mph (100kmh) in 3.8 seconds and – with its 120kWh battery pack – can travel 705km (438 miles) on a single charge (CLTC). The Z also features a robotic arm holding an infotainment screen with four degrees of freedom and eight-direction high-speed motion.

The brand has also confirmed the sites for its first HiPhi Hubs, or showrooms. The inaugural ‘experience centres’ will open in Munich, Germany and Oslo, Norway, working in tandem with a new global HiPhi website and the upcoming HiPhi app.

HiPhi founder, chairman and CEO David Ding, said: “HiPhi has been committed to building a global high-end brand from China since its inception, so while we delve deeply into the Chinese market, we also look globally. In 2023, we will launch a global brand strategy and expand into overseas markets, with the European and Middle Eastern markets the focus of our first wave of expansion.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.