Chinese brand Zeekr has outlined plans for its arrival in Europe by 2024, supporting its global expansion rollout.

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Owned by Geely – parent firm of brands including Volvo, Polestar, LEVC and Lynk & Co – the brand will bring “cutting-edge intelligent luxury EVs” to Europe as part its mission to “accelerate the transition to sustainable mobility”.

Its European HQ will be based in Amsterdam, in the Netherlands, while the business already has a Global Design Center and European R&D center in Gothenburg, Sweden.

The first models to launch will be the 001 shooting brake, which will have a range of around 600km (373 miles) and the X urban SUV – both were designed in Gothenburg and are based on Geely’s EV-focused SEA architecture, also being used for models such as Smart’s new #3 and Polestar 4. They’re pitched as offering an “unrivalled balance of design, technology, driving dynamics, performance and safety, together with long range and fast charging”.

They will debut in Sweden and the Netherlands in late 2023 with other countries and models coming soon after, with other countries to “quickly follow”. Over-the-air software updates –  ensures that the vehicles can adapt to the evolving needs of consumers over time.

Global CEO Andy An said: “It’s been just two years since we revealed our first state-of-the-art electric vehicle – the Zeekr 001. The response from customers to our brand has been incredible with over 93,000 units sold already. Our range has grown with the addition of the Zeekr 009 and now with Zeekr X, further unlocking our growth potential. After the last round of A-Series funding, which raised $750m, Zeekr was valued at $13bn, and building on that success, we are excited to launch our brand in Europe as a key step in our global strategy.”

Spiros Fotinos, a former Lexus executive and now CEO for Zeekr Europe, added: “European consumers are increasingly ready to make the shift to EVs and are more open than ever to new technology brands – especially ones purely focused on electric vehicles. With the resources, knowledge and experience we’ve got behind us, Zeekr is well positioned to offer world-class EVs, innovative services and an exceptional experience that will make the transition to electric easier than ever, allowing us to contribute to a more sustainable future.”

The brand will also offer a one-stop shop approach covering a combination of services, including, among others, financing, insurance, charging, and connectivity solutions.