Brownridge succeeds Jochen Goller, who becomes senior vice president MINI, based at the company’s headquarters in Munich, Germany, and responsible for all worldwide activities for the brand.



Brownridge joined BMW Group UK in 2000 and has held various sales, product management and marketing communications roles. He has been BMW UK’s marketing director since January 2012.

Commenting on the appointments, Tim Abbott, managing director of BMW Group UK, said: ‘The UK is the world’s second largest market for MINI and Jochen Goller leaves the brand in great shape with sales up 4% cent so far this year with around 30,000 MINIs already sold.



‘Chris’s breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the MINI brand portfolio continues to develop.’