Citroën has unveiled a new corporate brand identity and logo, taking the 103-year-old brand into a new electric era.

The new logo reinterprets the original 1919 oval and is the 10th evolution in Citroën’s 103-year history

Intended to signal the brand’s transition and evolution, the new design will debut at the end of September on a “significant” Citroën concept and appear on future production and concept vehicles from mid-2023.

The new-look design reworks the original logo first adopted by founder André Citroën in 2019 and inspired by the success of the chevron-shaped ’herringbone’ gear systems produced by his first metalworking company. Although the ‘deux chevrons’ design has been used ever since, this is the 10th iteration.

As well as showcasing the carmaker’s accelerated work in electric mobility, it’s also conceived to extend its “core DNA for affordability, audacity and customer wellbeing”.

Alongside the new logo, the carmaker is adopting a new corporate identity programme and new brand signature – “Nothing Moves Us Like Citroën” – which will start to be used in corporate and product communications and activities, as well as at dealers.

Citroën CEO Vincent Cobée said: “Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”