The renowned celebrity is taking centre stage in the new TV campaign “It’s a German” that is running right across Europe except in Germany and the United Kingdom.

The campaign focuses on the uniqueness of Opel’s models, with the German art of engineering and with clever door concepts such as that demonstrated by the Meriva, and the all-wheel drive technology as presented in the Mokka. At the end of each commercial, Claudia Schiffer delivers the entrancing punchline: “It’s a German.”

Opel chief marketing officer Tina Müller said: ‘The campaign puts across those modern German values that have also been appreciated internationally. Today, Opel stands for the perfect German art of engineering, an emotional design and an unbeatable price-value relationship. With Claudia Schiffer we were able to win a German world star who fully identifies with the brand.’

Claudia Schiffer added: ‘We filmed the first commercial in mid-December in Barcelona. The new Opel models stand for great German engineering as well as innovation and practicality. The Meriva with its rear-hinged rear doors is unique and a first for Opel. It is fantastic for families like mine.’