TomTom Telematics has launched its inaugural Driver of the Year Awards for European business fleets.

The competition will rank the performance of participants across 14 countries.

The competition will rank the performance of participants across 14 countries, with scores based on driving behaviour records from the TomTom WEBFLEET fleet management solution. Two categories cover cars and vans or trucks.

Ten finalists will then compete for the grand title of European Driver of the Year at the Circuit de Catalunya race track in Barcelona on 21 October.

“This competition has been launched in a bid to make driver safety a higher priority with European businesses and to encourage more cost-efficient fleet motoring,” said Taco van der Leij, VP Marketing at TomTom Telematics.

“Road traffic collisions are estimated to contribute to more than a quarter of all work-related deaths across the EU1. Mobile workers however can be empowered to drive more safely – and in turn more fuel efficiently and environmentally responsible – with the appropriate guidance, technological support and training.”

Companies can register to participate at http://telematics.tomtom.com/driveroftheyear.

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