Corinthia London, the exclusive hotel in the UK’s capital, has added BMW’s i7 all-electric flagship to its house fleet to provide a luxury chauffeur-driven service for its guests.

BMW’s i7 all-electric flagship provides a luxury chauffeur-driven service for Corinthia London guests

As the new house car, the i7 is situated permanently at the front of the hotel on Whitehall Place and available from 11am to 9pm daily for guests on a first come, first served basis.

The House Car travels from Corinthia London for drop-off journeys only, within a 1.5-mile radius of the hotel, reaching many popular nearby attractions, including historical and cultural landmarks, award-winning theatre and musical destinations, and world-class dining venues across the city.

Guests of the hotel can also book the BMW i7 for cross-city, longer distance and airport transfers via Corinthia London’s Concierge, facilitated by chauffeur company Chabé.

The i7 was revealed in 2022, teaming up luxury features, multi-sensory entertainment and a zero-emission powertrain with up to 387 miles of range. The rear compartment features a reclining seat with an integrated leg rest and a 31.3-inch 8K BMW Theatre Screen, complete with Amazon Fire TV.

James Morrison, head of business development, BMW luxury class at BMW UK, said: “This collaboration highlights our shared focus on delivering unmatched luxury and innovation. With its all-electric powertrain and zero tailpipe emissions, the addition of the BMW i7 to the property’s concierge fleet ensures that each journey complements the premium experience that Corinthia London is known for.”

“By introducing an electric BMW i7 as our house car, we are not only elevating the convenience and added service touch we offer our guests, but also embracing a future-focused, environmentally conscious approach to urban travel,” added Jochem Meijerink, hotel manager at Corinthia London.

Under the collaboration, BMW owners who have booked accommodation with Corinthia London can benefit from complimentary valet parking when presenting their MyBMW app upon arrival.