Electrified vehicles account for one in three new orders at Alphabet

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Demand for sustainable, alternative fleet options jumped considerably in the last year, according to Alphabet’s FY22 global results.

Electrified vehicles accounted for 31% of Alphabet’s total new business in the last year

The leasing and mobility expert reported that its eMobility segment once again showed strong growth in share in 2022. Electrified vehicles – namely fully electric, hybrid and plug-in hybrid vehicles – accounted for 31% of its total new business in the last year, with 53,500 vehicles hitting the road. One in three Alphabet vehicles is either partially or fully electric.

“We exceeded our ambition of increasing the electrified vehicle share of new business by 31% last year,” said Markus Deusing, CEO, Alphabet International. “We will continue our mission of raising awareness and demand for sustainable, greener fleet options and helping our customers make positive progress towards their ESG targets.”

The results also show that the company’s total portfolio remained stable at 700,000 vehicles with an annual order volume of over 200,000 vehicles, despite rising inflation and fluctuating economic conditions.

The firm runs its services across the majority of Europe and beyond with a mix of Alphabet and OneNet partner locations. Its global market expansion continued last year with the launch of services to customers in Canada and Finland, bringing the total number of countries Alphabet is present in to 33.

Alphabet also noted more prevalent demand for flexible mobility solutions in 2022 – particularly as the new car shortage impacted ordering behaviour and organisations reviewed strategies in the face of a challenging global economic backdrop. As a result, Alphabet further expanded its rental business with over 22,000 vehicles.

The company said it’s more than optimistic about the road ahead.

“We continue to see strong demand,” said Deusing. “Our order books are full and more vehicles are expected to become available again this year as supply challenges improve. We expect 2023 to be another year of solid growth, particularly for fully electric vehicles.”

Alphabet’s commitment to using consultancy to support customers with their electrification and sustainability journeys includes monitoring its own CO₂ emissions and sharing first-hand insight, expertise, and learnings from internal measures.

It also says the future of fleets will be determined by digital solutions that enable organisations to reduce CO₂ emissions and make mobility easier and more convenient – and the business is focused on delivering significant investment across all digital services in 2023.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.