The programme is aimed at providing domestic and inbound customers with increased choice and outstanding customer service across major destinations for business and leisure.  

It forms part of an international growth strategy that has already seen the Enterprise brand expand across Europe through selected partnerships with local companies and acquisitions.

Eldan is a family-owned Israeli business with a strong track record for growth through customer care, and it shares the Enterprise vision of only supporting sustainable, responsible growth. The company’s car hire services are widely used by both domestic business and consumer renters as well as inbound travellers to the country.

Founded in 1967, the firm is said to be the leader in the Israeli car hire and leasing market, with a total fleet of over 30,000 vehicles together with 25 rental branches, including presence at strategic travel hubs across the country.

Peter A Smith, vice president of global franchising at Enterprise, said: ‘Eldan’s family values and commitment to the highest service quality assures that our customers will experience the level of attention to customer care that is now recognised as our trademark across the Americas and Europe.’

He added: ‘Our franchise agreement with Eldan is the first of a major series of relationships that will see the Enterprise Rent-A-Car brand extend its footprint into very important business and emerging leisure travel markets across the Middle East. This is an increasingly vital hub for global travellers.’