Enterprise’s expansion into Austria, Hungary and Slovakia deepens the company’s presence in central Europe through its wholly-owned operations in the UK, Ireland, France, Spain and Germany and an expanding network of franchise relationships in Southern and Eastern Europe.

The latest deal means that the brand will soon be represented across 23 European countries.  Together these countries account for over 90% of car hire demand in Europe.

Established in 2008, Megadrive Autovermietung has 12 locations in Austria, two branches in Hungary and four branches in Slovakia.  Together these branches provide on airport coverage across the countries’ major airports, with additional branches in core city locations.

Peter Smith, vice president of global franchising, Enterprise, said: ‘We are delighted to find such a strong appetite for partnership in Europe. It is only through the support of strong, independent, owner-managed businesses such as Megadrive that we will succeed in growing our footprint across the continent. We already have franchise partners in place that, together with our corporately owned network, account for approximately 90 percent of the European car rental market, and we owe this achievement to the deep market and cultural knowledge of our franchise partners, and the dedication which their employees bring to serve their customers, each and every day.’