The move, which forms part of Enterprise’s ongoing European growth strategy, will see SharingMatters develop an Enterprise-branded rental business with a network of rental locations across the Netherlands at major transport and city hubs.

The company will start with establishing a presence across the major Dutch airports, with the first expected to be open at the start of September 2013. This will be followed soon after by the country’s major train stations.

Commenting on the announcement, Peter A Smith, vice president of global franchising, Enterprise, said: ‘We are delighted to welcome SharingMatters to the growing network of Enterprise-branded businesses across Europe. This is a young company with deep roots in the Dutch car hire and car sharing sector, and the drive to build a business that will offer a real difference to inbound leisure and business customers.’

Thomas Wolters, director of SharingMatters BV, added: ‘Joining the Enterprise network is a major achievement for SharingMatters and the perfect step to service the exacting international customer as well as the highly competitive Dutch market. We are pleased to be part of Enterprise’s growing presence across Europe and to play our part in the worldwide expansion of a remarkable mobility provider.

‘Enterprise is already by far the biggest supplier of car rental and sharing products in the world and its focus on serving the needs of each individual customer and each neighbourhood, one by one, has remained as strong as when it was a start-up,’ added Mr Wolters. ‘We very much share this focus and hope to bring outstanding service to car rental customers in the Netherlands.’