The branch is sited to serve Zurich’s financial district, and just a short distance away from high-end shops, restaurants and hotels, including the five-star Park-Hyatt, where a selection of luxury cars will be located to provide guests with the opportunity to rent prestige vehicles directly through the hotel’s concierge.

The opening of the Zurich branch follows a period of rapid expansion for the Enterprise Exotic Car Collection, which has seen a branch open at London’s Heathrow airport and seven in North America in the last six months.

The Exotic Car Collection will be operated by AIL Autovermietung AG (AIL), the Enterprise-branded franchisee for Switzerland and will offer models from brands including Maserati, Mercedes, Porsche and Ferrari.

Peter A. Smith, vice president of global franchising at Enterprise, said: “Switzerland is home to a large number of multinational corporations and banks, while its scenic natural environment and cosmopolitan cities make it an important leisure destination as well.  The expansion of Enterprise Exotic Car Collection in Zurich demonstrates the success of our efforts to grow the Enterprise brand, provide opportunity and support to our franchisee partners, and continue to deliver high-level service to customers. 

“There is significant market demand within this segment of the business. Our Exotic Car Collection has been hugely successful in the United States, with similar demand in London as well. We are thrilled to bring this unique offering of prestige vehicles and supercars in Zurich.”