The new deals form the latest part of Enterprise’s planned programme of expansion and see the appointment of General Lease, a division of Groep Boden, in Belgium and Luxembourg. 

Meanwhile in Switzerland, Auto-Interleasing (AIL) – a family owned business dating back 80 years and is one of Switzerland’s largest fleet management and dealership organisations – will introduce the Enterprise Rent-A-Car brand in key transport hubs throughout the country.

Peter A Smith, vice president of global franchising at Enterprise, said: ‘General Lease and AIL are strong businesses in their respected markets with a well-established reputation for quality service. These are two vital new members to the Enterprise family of businesses and add an important new element to our brand, as they enable us to provide a continuous network of branches that stretches across the heart of Europe.

‘These latest franchise agreements are a key moment for Enterprise Rent-A-Car, consolidating our footprint across the continent. The strength of our franchisee relationships has already demonstrated the power to deliver an even better service to our customers, as well as opportunities for all our business partners.’

Beat Imwinkelried, chairman and CEO of AIL, added: ‘We see our experience across the fleet and automotive sectors as a great asset in helping to define and establish the Enterprise network across Switzerland. Understanding the business audience as we do will also be a huge benefit in delivering our mutual mission of providing outstanding customer care. We look forward to the start of a long and successful relationship with one of the world’s most impressive car hire businesses.’