The group, which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, says its business growth has seen the addition of 29 joint National Car Rental and Alamo Rent A Car branch offices throughout United Arab Emirates, Qatar and Jordan – plus two Enterprise Rent-A-Car locations in Saudi Arabia. 

Enterprise Holdings’ offices in the United Arab Emirates, Qatar, Jordan and Saudi Arabia have been fully integrated into the company’s global reservation system for greater efficiency. These locations represent the initial phase of implementation, with additional openings in these four countries, as well as expansion into other Gulf Region countries planned for later this year.

“The Gulf Region offers significant growth opportunities due to an influx of tourists and business travellers and the local mobility needs of domestic customers,” said Peter A Smith, vice president of global franchising at Enterprise Holdings.

The expansion forms part of Enterprise Holdings’ partnership with industrial and consumer business Al Jomaih Group, which was announced last year and created a vehicle rental business, Al Jomaih Auto Rental (Ajar).

“We’re now able to capitalise on opportunities in the Gulf Region as a result of our partnership with the Al Jomaih Group,” Mr Smith added. “This represents tremendous long-term potential for both companies, because we share a passion for outstanding customer service as well as strategic growth.”

“We anticipate a great deal of success through our partnership with Enterprise, as we both are driven to become the premier car hire company in the region,” said Ibrahim M Abdulaziz Al Jomaih, CEO of the Al Jomaih Group.