Danske Bank-owned Nordania Leasing and Semler Group, one of Denmark’s largest vehicle retailing and servicing operations, have joined forces to create the new car rental business, which will operate a network of Enterprise Rent-A-Car branches across Denmark.

The company opened a branch at Copenhagen airport on 17 February, has another location already planned to serve customers at Jutland’s Billund airport and intends to open more sites throughout the country.

The proposed network of Enterprise Rent-A-Car branches in Denmark will be sited at key airport and transport hubs in order to meet the needs of business and leisure travellers. Branches will also be opened at existing Semler Group dealerships across the country to service customers from local communities.

Head of sales and member of executive board at Nordania Leasing, Henrik Rohmann-Sønderby, said: ‘Through this partnership we believe we have the opportunity to provide a genuinely new option to everyone looking to rent a vehicle in Denmark. Under the global Enterprise banner, we will combine Danish automotive expertise with a world-renowned culture of customer service.

‘We are seeing demand for car hire grow throughout the country, as people want more flexibility and the ability to access vehicles in a range of different ways. Through our partnership with Enterprise we believe that we have the right support to become a major player in the sector.’ 

Peter A Smith, vice president of global franchising at Enterprise, added: ‘Establishing the brand in Denmark is significant as it was one of the last countries in Europe where Enterprise has not been available to date. Both Semler and Nordania have a strong vision as well as the infrastructure to deliver against a clear business plan for growth. 

‘Enterprise is built on customer satisfaction and I am convinced that we have chosen the right partners to carry on this legacy. We’re looking forward to working with this very motivated and successful team to continue to grow the Enterprise business across the world, providing customers with more choice and – of course – outstanding service. ‘

With the inclusion of Denmark, the Enterprise Rent-A-Car brand is currently available in 32 countries in Europe and the Middle East. The company will become operational in additional countries throughout EMEA in the coming months.  Worldwide, Enterprise has operations in more than 70 countries.